FAQs

What can COMMONTARY do to help to produce or supplement revenue streams?

  • COMMONTARY's platform allows for commercial or sponsored breaks within audio streams
  • Drive user engagement and traffic to apps, websites, or social media channels, and add viewing segments via a platform that can alter the viewing experience without abandoning core viewers
  • Users can either receive alternate audio via subscription/on-demand service or for free and sponsored
  • Produce mobile app download revenues and in-app advertising
  • Provide one-of-a-kind, sponsorable user experiences

Is the COMMONTARY platform customizable?

COMMONTARY's technology can be manipulated and customized in a variety of ways, including:

  • Implementation with Facebook apps including FB Live
  • Allowing insertion of station IDs and commercials
  • Cataloging live recordings into a library for later consumption
  • Delivering dual audio streams for "conference call" style audio
  • Allow talent to narrate live video content without being in studio
  • Empowering talent to interact with fans by verbally responding to fan Tweets during a live audio stream
  • Enabling selected users to listen to specific, exclusive audio

The COMMONTARY team will help to devise, design, and implement the right technology for each use.

What about licensing and rights fees for the original video?

As long as audio content from the originating video is not being rebroadcast in an alternate audio stream, there are no legal ramifications for using COMMONTARY to deliver content. In fact, the alternate audio is itself protected by the 1st Amendment as opinion-based free speech. This content is essentially no different than Twitter commentary, except that it's delivered over audio that is synced with a user's video feed.

How fast does the alternative audio commentary get to a listener?

In real time, akin to having a phone conversation.

How does a listener find alternative audio commentary?

  • The user is steered to a media outlet's app, website, social media channel, or destination where the audio content is cataloged, searchable, and served.
  • A "Shazam"-style listening function whereby alternate audio options are delivered automatically is in development.